7B1A6088Mr. Du Da-Ping, General Manager of Shandong Shenli Rigging, recently attends a meeting held by CCTV’s <Attitude> TV show. In the meeting, selected “national brands” (from Shandong Province) that are going to be filmed in <Attitude> are revealed. Shandong Shenli Rigging is among the privileged companies that are featured in the TV show. Mr. Du is interviewed by the production team of <Attitude> and he interacts with other participants in the meeting.

7B1A6208

<Attitude> targets to help some Chinese small and medium enterprises to promote their brands in China via the production of short videos of 5-minute and 2-minute. The 5-minute video will be played on Chinese social medias, such as Youku, Letv, Tudou, Weibo and Wechat, while the 2- minute video will be played on CCTV 7.

The CCTV production team is scheduled to visit Shandong Shenli Rigging’s headquarters office and factory to record their daily operations. Mr. Du believes the filming will allow viewers to embrace the company’s advantages in the manufacture of safe lifting components. Viewers have a chance to look into the company’s R&D, corporate culture, innovation, brand development and humanity care.